Transforming Rural Health Care
Please join us April 28th at 11:30 am MDT for a presentation with Susan L. Turney, MD
In health care, you are who you serve, or at least you had better tailor your efforts to the needs of who you serve. For our Health System in rural Wisconsin, that means serving a population that skews older, with higher rates of chronic disease and with lower incomes than the average metropolitan population. Additional barriers like a lack of public transportation, populations spread sparsely over large areas, and a lack of broadband internet access complicate the challenges this already vulnerable group faces.
Finding a way to serve a population with these challenges, and doing so in high-quality and affordable fashion in economically challenged markets, requires bold thinking and a comprehensive strategy. In this presentation, I will detail what our strategy has been to grow, survive and thrive while serving rural communities before and through the pandemic. And I’ll take a look at the road ahead for our organization and health care more generally.
- Care needs to be tailored to the unique needs of patients and populations. It’s not one size fits all.
- There is a disparity in the outcomes and experience of rural patients compared to patients in metro areas, in general. This is caused by a constellation of factors and challenges.
- Marshfield Clinic Health System has been aggressive in creating a model of care specifically designed to serve rural populations.
- That model is more than care delivery. It spans community engagement, engaging political leaders, investment in data and analytics, addressing social determinants of health and much more.
About Our Speaker
Dr. Susan L. Turney is the CEO of Marshfield Clinic Health System (MCHS), taking on that role September 1, 2014. Through its entities, MCHS provides patient care, research, education, health care technology and health insurance for Wisconsin and beyond.
She is recognized as a national thought leader in health care and expert in strategic planning, executive management and external relations. She is sought out as a speaker by national organizations to discuss the business of this industry and is a member of the Modern Healthcare CEO Power Panel, including representatives of the nation’s largest hospital, physician practice, insurer, trade association and think tank organizations. She was named to Modern Healthcare’s list of Top 25 Women Leaders in 2021, on its list of 50 Most Influential Physician/Clinical Executives from 2012-2016, 2018, 2019, 2020 and on its list of 100 Most Influential People in Healthcare in 2012- 2014, and 2019. Dr. Turney received the Wisconsin Medical Society’s Directors Award in 2017. She was named to Becker’s Hospital Review’s list of 27 Female Physician Executives to know in 2018 and named Distinguished Leader by MGMA-ACMPE in 2018. Dr. Turney was named to Becker’s Hospital Review’s list of 105 Physician Leaders to Know in 2019.
Prior to her current MCHS position, Dr. Turney was President and CEO, Medical Group Management Association (MGMA), the leading association for medical group practice administrators and executives, from 2011-14. She was CEO and Executive VP of the Wisconsin Medical Society from 2004-11. She is a Fellow in the American College of Medical Practice Executives (FACMPE), having earned that distinction in 2005.
For 22 years, from 1982-2004, Dr. Turney was an internal medicine physician at Marshfield Clinic, serving in education and leadership roles and as medical director for Patient Financial Services from 1995 to 2004.
Dr. Turney, a native of Mellen, Wisconsin, graduated from Northland College, Ashland, Wisconsin; and the University of Wisconsin-Madison School of Medicine and Public Health. She completed her internal medicine residency at Marshfield Clinic/Ministry Saint Joseph’s Hospital, Marshfield, Wisconsin, and earned a masters degree in administrative medicine from UW-Madison.
WHEN: Wednesday April 28th, 11:30 a.m.-1:00 p.m. MDT–Mountain Daylight Time.
WHERE: Online. This will be a Virtual Event through GoToWebinar
REGISTER: In order to offset expenses associated with our presentation and to continue promoting a quality product, there is a $15 charge for this event.
Our Platinum Sponsors: